Directors
Directors Jeremy Henderson and Richard Woolfenden established Xube after working as freelancers in film and IT in the mid-to-late 1990s. The aim was to build a company that could utilise emergent digital technology to create high quality content. Jeremy and Richard met when they were secondary school teachers in East London in the early 1990s. They left teaching in 1996 and formed a filmmaking partnership. This led directly to the creation of Xube in January 2001. Xube works with talented freelancers who lend every project new insights and skills.
Jeremy Henderson, Director
Jeremy Henderson
I love working at Xube because of the variety of projects we work on. Immersing yourself in a new subject, understanding the current thinking, devising the best ways of filming and finally realising a vision is what drives me on.
I tried a few routes before realising that filmmaking was what truly inspired me. We have learnt a great deal in the 10 years of Xube’s existence and I feel the greatest lesson has been the power of collaboration. Working alongside clients is a terrific experience as you establish empathy and project awareness. Equally important has been the many professionals that we bring to projects. We now know many great freelancers whose standards and knowledge will always bring extra value to our productions. And if I didn’t know it before, I know it now; as far as work is concerned standing on location with crew, clients and actors is my favourite place in the world.
Richard and I are determined to push Xube into new areas of production. Keep the projects coming!
Richard Woolfenden, Director
Richard Woolfenden
Setting up Xube in 2001 felt like a leap into the unknown – because it was! As we approach our 10th birthday I can confidently say that the journey Jeremy and I have been on has been exhilerating, hard work and full of rich learning experiences. Web video has finally arrived and it is certainly not going away. The easy access to films created by anybody for anybody has brought incredible opportunities to a company like ours.
At the beginning of the decade we were making digital videos and transferring them to VHS for clients to review. Gradually online video became a 56k, matchbox-sized stuttering ‘opportunity’ but the experience wasn’t pretty. When we uploaded clips to the web it felt like we were crushing our creative cuts, stuffing them through the digital equivalent of a food blender and then just hoping people could see something resembling the original film when they played the streamed the clips at their end. The slow arrival of faster broadband speeds started to change everything (slowly). The rest is history…
I am as driven by the creative possibilities of digital video as I was 10 years ago when we set up Xube, only now we have access to powerful hosting platforms to deliver Xube’s films in superb HD quality. Bring on the video production challenges of the 21st century’s teenage years!
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