Xube successfully tendered for these awards in 2004 and 2005. The Creativity and Digital Media Awards are aimed at encouraging creativity with digital technology in UK schools. Xube’s role was to film the documentaries about the winners and stage the awards ceremony. Producers Richard and Jeremy filmed in 13 schools and colleges across the country capturing the excitement of students who had begun to experiment with digital technology. The event was hosted by Johnny Ball and was well received by both the audience and the client.