Xube has been experimenting with new HD camera technology and one of our recent tests involved making a music video for a song by James McKean & The Blueberry Moon called “When All Else Fails”. We wanted to achieve a simple aesthetic through the use of one location and a (mainly) locked-off camera. We felt the camera – the Panasonic AG-AF101 – held up to the task admirably. We finished the film with a colour grade in post-production to give the film it’s blue look.
This project was also an opportunity to test the video quality of the most popular video sharing platforms. We used exactly the same video file (QuickTime H.264 1280×720) for each upload and you can see the results below:
Vimeo – http://www.vimeo.com/28820161 (also embedded above).
YouTube – http://youtu.be/iZCKkFRiG40 (James McKean’s page).
Facebook – http://www.facebook.com/video/video.php?v=10150312488192380 (Xube’s Facebook page).
We believe the quality of the video holds up right across all three platforms. Video encoding and hosting has certainly moved on in the last 5 years! Hope you enjoy the song (and the film).
The song was taken from the album “Where The River Runs Both Ways” and was released via iTunes and other online stores on September 24th 2011.
